3 Key Tips Before You Start Your Website Project

Good day. Are you about to start a new website project, whether it be a fresh new website for your business or a rebuild of a current website you have. I understand how overwhelming that can feel, and today I'm going to share with you the three things to keep in mind, to take away the overwhelm and make sure you keep moving forward and get that project done.

Hi, welcome to the G Squared Studio YouTube channel. I'm Garik Goodell, and today we're going to talk about the three things to keep in mind to make big scary website projects a lot more manageable. Let's get started. So number one is keeping it simple, truly. You want to have the project to be simple. You want a website to be clean and simple, not a ton of information on there. The way our brains work is they're constantly trying to keep us alive and we are grateful for that. That means your brain is always trying to conserve calories, and one way it does that is picking the easiest path to learn information or to figure out how to do a project and so forth. It's great, it helps us be efficient, but that also means if someone comes to a website and it's got a ton of information on it and it doesn't have a clear message of what it's providing, people are going to leave.

Your brain's going to go, oh, this is too much. I don't know what to do. I'm going to burn a lot of calories. Goodbye. Or the other thing is if it doesn't have a clear message, even if it is a clean website, if that messaging isn't clear, people are going to struggle to find out what it is. And again, the brain goes, this is too much burning, too many calories, leave, abort, go away. So you want to keep it simple. You don't want, especially the homepage to be too cluttered. You want to figure out what your messaging is and stick to that and just have enough information on there that people can get a good idea of what your business does and then choose to dive deeper. Speaking of that, number two is making sure your messaging is clear. And the biggest mistake so many businesses make is they really promote their business instead of promoting helping customers.

So lemme give you an example. Let's say you're a massage therapist and you have many awards and you've been doing all sorts of things to get different certificates and titles and you've been doing it for 20 years, and these are all the things you talk about and that's great. These are good pieces to have on your website, but they don't need to be the main bit of information. You don't need to necessarily sell how great you are. What you should be selling is how great you make your clients feel, how you can help them get relief from the pain they're having, how you can help them be relaxed. Again, you want to have how great your business is on about page and sprinkled throughout the site, but it's not your main feature. The main feature of the site is what are you providing, what problem you solving for your clients?

And then number three, this is a statement that I say to all of my clients when we first start a project because it's a really, really important thing to keep in mind because if you don't keep it in mind, it's really easy again to get overwhelmed and try and be too perfect and make things challenging. And that is websites are the most malleable piece of marketing you will ever have. It can be changed at any time. And if you're building it yourself on Squarespace or Wix or something like that, if you know how to change it yourself, you can just go do that. If you're working with a web developer, hopefully they're responsive and you can reach out to them and they can make those changes real easily. It's not hard to make changes on a website. It is very easy to do. So it depends on how crazy the changes are.

But what's most important here is not to get too caught up on making sure everything is perfect, it's making sure things are good enough that the messaging is good enough, and then we can learn from the website and grow. If things aren't working the way we want, we can try new things. And if those things don't work, then we try new things and we can reiterate and our website can grow with our business. So don't worry about it being too perfect. Worry about getting it up so you can learn from it and see how people are using it and what is working on the site and what isn't. So you can make changes. Websites are extremely malleable and can be changed at any time. You're not carving it into a piece of stone that will live for centuries. This is something that can be changed in seconds.

There you go. Always make sure you're keeping it simple. Always make sure you are having the right messaging and please keep in mind how easy and malleable websites are. It really, really reduces that stress of trying to figure out how to do things. Exactly right. There you go. Thanks for watching the video to hear. I hope you found this valuable. If you did hit that like and subscribe button, still trying to get to one K by May. We're a long distance away, but it could happen crazier. Things have happened, so share with anyone who might get value from it as well. Thank you very much. I hope you have a great day and great success.